About me
Barbara-Lee Dickson
Barbara-Lee Dickson (FAP104067) is the Founder and Director of The Insurance Ladies Ltd and is a Financial Adviser, Risk Insurance Specialist.
The Insurance Ladies operates as an Authorised Body of the Link Financial Group (FSP696731), which is the financial advice provider.
Barbara-Lee is passionate about helping individuals, couples, families, and small business owners protect their financial security in the face of unexpected illness, injury, or life changes. Her mission is to ensure her clients are never unnecessarily exposed to risk, while also making sure they don’t pay more than they need to for the right cover.
With a deep belief in doing what’s right, Barbara-Lee built The Insurance Ladies on the foundation of helping everyday New Zealanders protect what matters most. Her professional approach is backed by integrity, care, and a commitment to delivering practical, timely solutions tailored to each client’s situation.
When you sit down with Barbara-Lee, you’ll walk away with a better understanding of your personal or business risks — and the options available to manage them. She takes the time to understand what’s truly important to you, so her recommendations are not just suitable, but meaningful.
As a Trusted Adviser approved by Financial Advice New Zealand, Barbara-Lee walks alongside her clients through life’s challenges, offering support, guidance, and the kind of clear advice that empowers confident decisions. You can feel confident knowing that Barbara-Lee is qualified, experienced, and committed to ongoing professional development to stay up to date with the ever-evolving financial advice landscape. She speaks in plain language, avoids industry jargon, and is backed by robust systems, policies, and compliance processes to ensure you always receive high-quality, ethical advice.
Her values are at the heart of everything she does. Barbara-Lee genuinely cares about her clients’ lives, not just their policies. Once you become a client, she’ll regularly review your plan as your circumstances change — and most importantly, she’ll be right by your side at claim time, when support matters most.
Outside of work, Barbara-Lee loves traveling, walking, and spending time with her family, friends, and grandchildren. She’s also a proud supporter of the Cancer Society and the Neurological Foundation — two causes close to her heart. In 2011, her daughter suffered a serious head injury that reshaped her journey as a mother, and she’s also walked alongside her father through Alzheimer’s and lost her mother to cancer. These personal experiences have shaped her empathetic, client-focused approach to advice and care.
Our history
Barbara-Lee has helped thousands of kiwis protect themselves and their businesses against the financial impact that an unexpected loss of income, illness or injury, or premature death can have - things that can happen to any of us at any time.