About me


Barbara-Lee Dickson


Barbara-Lee Dickson (FAP 104067) is the Director of The Insurance Ladies and is a Financial Advice Provider – Insurance Specialist.


The Insurance Ladies Limited (FSP 715991) holds a licence issued by the Financial Markets Authority to provide financial advice.


Barbara-Lee loves helping, individuals, couples, families and small business owners to protect their financial security around any unexpected illness or injury. Her role is to ensure that you are not exposed to any unnecessary risk, while at the same time making sure you don’t pay more than you need to for your protection plans. Her business is built on helping all New Zealanders to protect what’s important to them. Her aim is to take the greatest professional care of her clients. She works hard to deliver timely solutions that meet your financial needs.


After meeting with Barbara-Lee, her clients leave better informed about their risks, quantification of their risks and their options. She works to understands what’s important to them and provide suitable recommendations and options to help them make informed decisions. Barbara-Lee has been approved by Financial Advice NZ as a Trusted Adviser to her clients. She works together with you to prepare for and defend against life’s challenges, and she is there to support, help and provide advice along the way. She is required to follow her internal policies and procedures, adhere to the Code of Conduct, and provide clients with a professional service.


When you work with Barbara-Lee, you can be confident that she is qualified to provide advice to you and that she completes ongoing professional development to stay current with any changes. She tries to keep her advice free of jargon. She has checks and balances in place to support good conduct in her business and keep her clients as the key focus of her business. She is supported by tools, policies, procedures and controls to ensure that not only does she meet her regulatory obligations (and conduct regular compliance checks to make sure this happens) but she delivers the service promise to you.


In her business, her values drive her approach to business. It’s all about staying true to the needs of her clients and their interests. Once you become a client, Barbara-Lee is there to review your plan as your life changes and is definitely there for you at claim time. This is where the rubber hits the road, and she is there to support and help you through this time.


Barbara-Lee loves to travel and spend time with family and friends. She enjoys walking and the occasional game of golf. The charities she supports are the Cancer Society the Neurological Foundation. Her daughter suffered a serious head injury back in 2011 which sent her on a personal journey that no mother wants to take. Also, her Father suffered from Alzheimer’s which a dreadful cruel disease and her Mother passed away due to Cancer

Barbara Lee - The Insurance Ladies

Our history

Barbara-Lee has helped thousands of kiwis protect themselves and their businesses against the financial impact that an unexpected loss of income, illness or injury, or premature death can have - things that can happen to any of us at any time. 

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